I ran across this and I really like the analogy of our work being a recipe. We need lots of good ingredients but not only that, they need to mix together and cook just right for it to taste right in the end.
So I would argue that Google really does have a better product than the competition — not because we have more or better ingredients, but because we have better recipes. And we are continuously improving those recipes precisely because we know the competition is only a click away. (Google Blog Article)